Ubisoft is an international video game publisher. Since 2015, the company has been committed to reducing its environmental impact. The study, conducted in 2021, aimed to assess the impact of Ubisoft video games over the year, as well as on the scale of one hour of play. It takes into account the different gaming terminals and equipment (fixed/mobile console, PC Gamer, Laptop, Smartphone…), the different markets in which the company operates (Europe, Asia, Oceania, Africa, US/Canada, South America), the networks used in the game (fixed and mobile), the gaming modes (Standard offline, Standard online, Streaming… ), distribution modes (Online, DVD/BluRay, Cartridge, Code In a Box), datacenters supporting the business (DCs in-house, AWS, MS Azure, Google Cloud). It helped identify impact hotspots. Their detailed analyses fed into co-construction workshops, and enabled us to draw up an ambitious and realistic impact reduction plan targeting the company and the video game industry in general.
Ubisoft video game lifecycle analysis and impact reduction plan
On behalf of Ubisoft and in partnership with DDemain, Hubblo contributed to the Life Cycle Assessment of its video games. Hubblo also contributed to the construction of an impact reduction plan through the facilitation of collaborative workshops.